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How to Approach Testing and Scaling Ad Creative on Meta and TikTok Ad Platforms
When it comes to running successful ad campaigns on Meta (Facebook and Instagram) and TikTok, creative execution is one of the most...
Ben Barlow
Feb 103 min read
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Leveraging AI Tools for Smarter Paid Ad Campaigns
Artificial intelligence (AI) has quickly become a game-changer in the world of digital marketing, especially in the realm of paid...
Ben Barlow
Jan 143 min read
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Overcoming the Challenge of Relying Only on Google and Meta for Digital Advertising
How can you overcome the challenge of relying only on Google and Meta? Is it really necessary to diversify your ad budget?
Ben Barlow
Jan 85 min read
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